It’s the Super Bowl rematch Beantown fans have been waiting for since 2008. The New England Patriots and the New York Giants are set to wage a redux of their epic gridiron battle, and this version will go down on Sunday at Super Bowl XLVI in Indianapolis. The matchup will almost surely capture a record number of TV viewers, with some estimates pegging the number expected to tune in at a staggering 100 million-plus. And while the big hits are going to be made on the field, the real action for investors is taking place in between plays during the commercial breaks.
Access to this huge viewership is going to cost advertisers $3.5 million per 30-second spot, and many of the 70 spots up for sale are going to be taken by companies that want to sell you something to drink. Traditionally, beer and soft drink companies have littered the Super Bowl landscape with innovative and memorable ads. This year will be no exception, and the more memorable the ad, the more likely people are to buy that company’s products. The more products sold, the bigger the bottom line—and the bigger the bottom line, the better the chances are that that company’s stock will outperform.
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Armed with that thesis, let’s raise a toast and drink up these four Super Bowl beverage stocks.