Starbucks Corporation (SBUX) the roaster, retailer and excellent marketer continues to outperform against competitors like McDonald’s (MCD), Dunkin’ Donuts (DNKN), Krispy Kreme (KKD), smaller chains and independent outfits. Their fierce brand loyalty along with the success they’ve enjoyed in creating an experience (“the second place”) in their stores, has made this stock an investor favorite again.
The stock has traded up this year 22% and is up over 55% since last August. Continued strong revenue growth combined with a drop in coffee prices, could bring even more good news and performance for traders. The company announces earnings on July 25th and it could be another “beat” for the Seattle coffeemaker.