The National Golf Association is considering making the holes big enough for basketballs to drop into. Golf Magazine put the new “Tonight Show” host Jimmy Fallon on its cover, and reports show that more and more golfers are smoking marijuana while they play.
It seems the world of golf is going through a mid-life crisis of sorts, trying to renew interest in the sport after 4.1 million golfers stowed away their clubs last year. While 3.7 million took up golf, that still left an exodus of 400,000, half of which came from ages 18-34, according to the PGA of America.
That’s not hard to believe, considering the costs of equipment, green fees, beer and whatever else golfers buy to get them through 18 holes. Still, some 25 million still make the rounds on a regular basis, and the industry is working hard to attract new players to the game.
TaylorMade-Adidas Golf is subsidizing the installation of 15-inch holes at about 100 golf courses this month so the results can be assessed. The larger holes would apparently be used for charity events and to attract the novice set, not for regulation play during amateur or, obviously, professional tournaments.
If larger holes might make the sport more attractive to a certain group, then so bit it. Golf is still a $68.8 billion industry, and many aspects of the sport are on the upswing and so are associated stocks.