It’s tourney time again, so let the March Madness begin! This year’s NCAA men’s basketball tournament promises to be a great one, with many high-powered teams tapped to meet in the final rounds. Of course, from a business perspective, the tournament is a marketing and cash-generating machine, and it’s second only to the Super Bowl in terms of money making sporting events.
Naturally, there are a lot of companies associated with March Madness, both directly and indirectly. For many of them, tournament time means a big revenue boost. For others, it means a chance to advertise to a huge audience. Still others benefit from the interest generated in hoops, and from sales of the sports-related gear inspired by the fantastic athletes who create the on court magic.
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