Apple_iPad_2011-01-07_1510-260x300Apple’s (AAPL) new  iPad is already having a powerful impact on the corporate tablet market, according to a ChangeWave Research survey of 1,604 business IT buyers.

Going forward, better than one in five companies (22%) plan to purchase tablets for employees during the second quarter of 2012, and the percentage reporting they’ll buy Apple iPads has jumped to the highest level of corporate iPad demand ever seen in a ChangeWave survey.

The survey found 84% of companies planning to buy tablets next quarter now say they’ll purchase iPads, – a 7-point leap since the previous survey.

Apple’s third-generation iPad goes on the market Friday; some analysts proejcct Apple will sell as many as 1 million units in the first 24 hours of its release.   Apple stock touched $600 a share in midday trading today.




The impending release of the new iPad is also having an impact on business purchases of tablets made by other manufacturers. The ChangeWave survey shows an across-the-board decline in next quarter buying of tablets from other manufacturers.

ChangeWave asked respondents, “Who is the manufacturer of the tablets your company is planning on buying?”:



Among the competitors, Samsung (8%) is down 2 points and continues to remain a distant second in planned tablet buying.

Other tablet manufacturers showing a decline in corporate tablet share since the previous survey include H-P (4%; down 1 point), Asus (3%; down 1 point), Dell (3%; down 2 points), and RIM/Blackberry (3%; down 2 points).

Corporate tablets and wireless providers

ChangeWave also asked respondents from companies planning to buy tablets next quarter which wireless service – if any – their company will be using.

AT&T (30%; up 1 point) and Verizon (29%; up 1 point) are in a near dead heat as the top choice for wireless service among companies buying tablets, while Sprint (4%; unchanged) remains a distant third.


About ChangeWave Research

ChangeWave Research, a service of 451 Research, is a survey research firm that identifies and quantifies change in consumer spending and electronics trends, telecom trends, and corporate buying and business trends. Its weekly series of large sample surveys goes to its network of 25,000 accredited business and technology professionals and early-adopter consumers working in more than 20 industries. To learn more, visit

About 451 Research

451 Research, a division of The 451 Group, is a leading global analyst and data company focused on the business of enterprise IT innovation. More information:



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