It might be over for Chipotle, but there’s still money to be made for astute traders.
If you trade earnings, this one is a slam-dunk…
Shares of Chipotle Mexican Grill (NYSE:CMG) rallied recently, after a glossy company presentation had investors enthused about the recovery of the beaten down fast-casual restaurant.
Not so fast.
The darling of the momentum crowd hit a massive speed bump when E. coli and norovirus outbreaks hit the company hard.
Suddenly, the focus on fresh had serious consequences. Shares plunged, and for good reason.
Human behavior is a funny thing. Even the possibility of sickness in the back of a diner’s mind will cause hesitation. If there is enough pause, a massive shift in behavior can and will occur, which is exactly what we’re seeing today.
Let’s take a look at Chipotle’s rise and fall—and how you can still profit from it all…