It’s a bold move. Earlier this month, we learned that Google Inc. (NASDAQ: GOOG), will change its corporate name to Alphabet. Here’s how things will look.
According to Google CEO and cofounder, Larry Page, Alphabet is a “collection of companies, the largest of which is Google.” The structure is essentially a holding company operating segments (in this case, six of them) that each have the ability to pursue specific goals and missions.
For those of you already invested and worrying about Google stock going away, don’t be concerned—you will simply become the owner of Alphabet stock instead of Google stock.
The new name, its missions, and Google in general have loads of moving parts. Let’s tackle them now, one letter at a time…