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Market-300x199Gentlemen and gentlewomen, start your engines. Earnings season has arrived and as usual, companies reporting operating results are seeing significant swings in price after the news is reported.

The environment is rich for profitable trading. Simply buying call or put options on these companies can result in doubling your money or more. It can also result in big time losses if you are on the wrong side of the trade.

Together we can find the right side of the trade by taking advantage of inefficiencies in pricing that are often present before results are released.

So far we have seen numbers from companies like Alcoa (NYSE: AA), Helen of Troy (NASDAQ: HELE) and Tiffany (NYSE: TIF). All three of the reports were entirely predictable and thus tradable.

Alcoa kicked off the season by matching estimates for earnings, but beating the number on the top line. That news and positive forecast for aluminum demand resulted in shares moving higher on the news.

Helen of Troy rebounded from a weak quarter in the prior period. Its results sent shares soaring. On the other hand, luxury retailer Tiffany disappointed the market with weak performance and its shares sank.

The action in those three names is a microcosm of my own expectations for the coming onslaught of operating reports. Essentially I’m very bullish on the materials sector and very suspect of the retail industry.

There’s more to my game plan, but these two sectors are a very good start if you are looking for the best trading opportunities during this current earnings season.

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Here are five sectors, including materials and retail, that I would look to trade for the biggest profits:


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